Case Study: From Waste to Worth – The Business of Crushing
Borley’s Ready Mix Concrete: Turning Unused Concrete into a High-Demand Product
After successfully introducing the Dragon Equipment CR450 Diesel Crusher to eliminate disposal costs and reduce environmental impact, Borley’s Ready Mix Concrete quickly discovered that the benefits of the machine extended far beyond sustainability.
The company generates leftover concrete on a daily basis due to over-ordering for safety margins on-site. While this used to result in costly waste, crushing the returns has opened up a whole new revenue stream - and revealed a product with a surprising edge in the construction market.
The Hidden Value of “Virgin Crush”
Unlike traditional recycled hardcore, the crushed output from Borley’s CR450 comes from fresh, virgin concrete. That means the material hasn’t fully cured when it’s processed, and that slight “live” quality makes a big difference when it's laid.
“Because the concrete hasn't fully set before it’s crushed, the material actually bonds and interlocks better when used as a subbase,” explains Kevin Borley. “It cures in situ, which creates a more stable, solid base - especially important when laying porcelain slabs that can’t tolerate any movement.”
This unique property of Borley’s crushed product has made it incredibly popular with landscapers, builders, and groundworkers who are looking for reliable, movement-free subbase materials.
A Game-Changing Business Move
In just 6 months, Kevin and his team have generated a new revenue stream by turning what was once waste into a high-demand material. And the real kicker? The profit comes on top of savings from waste disposal.
“The lads in the yard run the crusher during downtime, so it doesn’t cost anything extra in labour,” says Kevin. “We’ve gone from paying to get rid of waste, to selling every bag we crush - and still not being able to keep up with demand.”
In fact, the crushed product has proven so popular that Kevin has stopped promoting it altogether - he now sells it exclusively to loyal customers, just to keep up with supply.
Built for Smart Business and Sustainability
The CR450 Crusher has become an essential part of Borley’s operations - not just as a machine, but as a smart business tool that boosts efficiency, profitability, and sustainability all at once.
“This has genuinely changed the way we do things,” Kevin says. “We’re making money, reducing our environmental impact, and offering our customers a better product. I honestly can’t recommend it enough.”
Jeff, Managing Director at Dragon Equipment, adds:
“Kevin and his team are a fantastic example of how our equipment can unlock hidden value in everyday processes. The CR450 Crusher isn’t just about crushing — it’s about transforming waste into opportunity.”
Want to See What the CR450 Crusher Can Do for You?
Whether you’re dealing with excess concrete, demolition waste, or looking for ways to cut disposal costs and increase profit, the CR450 Diesel Crusher could be the game-changer your business needs.
Contact the Dragon Equipment team today to learn more and book a demo.
